The Branded Approach - Our Vintage Clothing Operations
At Branded, we've established a distinctive business model that sets us apart. As a pioneering self supplied vintage clothing store, our inventory is sourced directly from our own textile recycling facility situated just outside Pittsburgh, Pennsylvania.
Our Process - How We Operate
Our dedicated team of six warehouse professionals handles and processes about 60-100,000 pounds of clothing every month. Vintage items undergo a meticulous journey, from being carefully pulled and sorted to undergoing laundering. The final step involves these pieces finding their way to one of our two storefronts.
Even non vintage clothing doesn't go to waste. In November 2023, we launched our very own thrift store, offering name brand items at remarkably discounted rates, with savings exceeding 70% off their original prices. Businesswear is donated to nonprofits that specialize in providing affordable office attire to local community members. Winter jackets find their way to Bundle Up Butler, contributing to the provision of warm outerwear for the less fortunate. While the remaining clothing is exported overseas, becoming part of the thriving secondary clothing market.
Our Purpose - Why We Exist
At the core of our mission is the commitment to "Turning clothing waste into sustainable fashion." Each year, more than 11.3 million tons of clothing waste end up in American landfills (United States Environmental Protection Agency, 2020, p. 4). Branded is making a significant impact, diverting over 1 million pounds of textiles from landfills in 2025 alone. We remain dedicated to increasing our annual contribution in the years ahead, striving to create a more sustainable and responsible approach to fashion.
Branded operates in two locations: Butler, Pennsylvania, and Kent, Ohio. Our niche lies in curating a distinctive collection of 80s/90s vintage clothing and exclusive sneaker releases, merging our passion for fashion with a commitment to sustainability. Our diverse inventory ranges from the latest Jordan 1's to authentic 90's Nirvana tees, with new hand-selected items added weekly. We offer a diverse selection of men's and women's clothing, spanning various styles and sizes to cater to every individual's fashion preferences.
At Branded, we embrace the fusion of style, sustainability, and customer engagement, creating a distinctive and vibrant shopping experience.
Our owners, Lance and Dorothy Calvert, and Steve and Meredith Reed.
